Obtaining the information you seek
We may choose to utilize any of these approaches:
• In-depth interviews
• Telephone interviews
• Traditional focus groups
• Mini-groups
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To satisfy these and other research goals:
Goal: Understand the current market
• Define current habits and practices among users
• Assess features and benefits of category competitors
• Understand interrelationships/referral patterns
� among physician specialties
• Uncover and understand influencers and the flow
� of decision-making among purchasers and users
• Assess the mutual influence of physicians
� and their patients
• Assess potential product acceptability among
� several levels of users within a specific area
� of a hospital or professional practice
Goal: Identify new business opportunities or potential new products
• Identify unmet needs within a market
• Evaluate viability and competitive benefit
� of products developed internally
• Assess the marketablity of products offered
� by external developers
Goal: Position or reposition a product
• Compare alternate product designs or formulations
� and understand the features or drawbacks of each
• Test usability of medical devices
• Evaluate product acceptability vs. competitive products
• Evaluate the impact of possible product enhancements
� and modification
Goal: Promote a product
• Evaluate ad concepts
• Evaluate draft detail aids
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To accomplish these goals, we offer these capabilities:
• Research design
• Development of discussion guides
� and participant visuals
• Management of facilities and respondent recruitment
• Moderating and interviewing
• Analysis of findings
• Reports prepared at depth determined by client
• De-briefs and on-site presentation
